When it comes to selling a property, it pays to do your research before choosing an agent to manage the sale.

Now you might think that all agents are the same, well they all flog homes, don’t they?, but you would be wrong! We have Selling Agents, Buying Agents and ESTATE AGENTS.

A great agent won’t just sell your property, they’ll review all the data, truly market and ultimately do what every seller wants… sell it for the highest possible price (which is the whole point, obviously).

A mediocre agent will go through the motions and probably secure a sale – this is common with traditional, high volume agents, they will do (and say) anything to have another property on their books – but they won’t go the extra mile to provide an exceptional service or get the absolute best deal.

Given that you will most likely only sell a property a handful of times in your life, why wouldn’t you go with someone who will secure the best transaction for you?

Here are six things to look for in a good estate agent!

Service Demand. Go with an agent who understands the importance of service, high volume agents get lost in winning business that once you are signed up you’re simply another listing. Collaborate with an agent who has a good reputation and experience selling properties like yours.

Fees and Costs. It may be tempting to go with the agent with the lowest fee – but be wary! Low-fee agents skimp on marketing plans, photography, videos etc (it’s the only way they can do the job for such a low price and stay afloat). That might be good for their business model at that moment in time, but it’s terrible for your bank balance and your move.

Professional Marketing. Marketing Plans are essential in my eyes, as a seller you should know exactly what is happening, when it’s happening and why it’s happening. Buyers do so much of their research online and an agent must have a professional overall presence. Compare how local agents present properties for sale.

Read the Fine Print. Be wary of agents who want to tie you in for a listing period. It suggests they don’t have confidence in their own abilities.

Valuation. If an agent vows to sell your property for a sum that is jaw-droppingly higher than market value, be suspicious. Most likely, they’re over-promising to lure you in and will have to drop the price later when savvy buyers don’t fall for it. This tactic just wastes time and it’s setting you up to fail. Go with an agent who is optimistic but realistic.

Gut instinct. Do you trust the agent, Do you feel you can have an open conversation or do feel like they’re pulling a fast one on you? Follow your instincts!