Let’s take a look at why getting your marketing strategy and marketing material finalised now is a intelligent move!

Research has shown that there’s one day of the year when the stars align for those sellers looking to launch their property to the masses, and it’s not too far off…

If you’re planning on selling anytime soon, you would be mad not to capitalise on this opportunity.

Boxing Day Boom

You may think that the festive period, with it’s boozy lunches in karaoke sheds and family gatherings, isn’t a great time to take a property to market – but you would be wrong.

30 million people engage with property portals between Boxing Day and New Year’s Eve.

Zoopla for example, recorded over a 70% increase in activity on 26 December last year. Rightmove and other portals report similar surges.

On Boxing Day, people have time to think about their future and look at what’s on the market.

But that’s not all

Importantly, those who are perusing property portals on Boxing Day are motivated to find their new home and make that move themselves.

Christmas for many is the baseline moment for all sorts of life decisions. Some couples decide to establish a living relationship by moving in together, others decide that it’s time to part ways.

It’s also a key time were some families accept and decide they need more space, while others decide it’s time to downsize.

Adding this element with a pool of keen buyers, you would think there would be an endless supply of sellers. But surprisingly, many people delay putting their property on the market until the New Year thinking that is the area of opportunity.

This means the forward thinking sellers who seize the initiative are two or three steps ahead by already getting their act together in time for Boxing Day launch, enjoying maximum exposure with less competition.

“Seize the Initiative” if you’re serious about selling

Before you put your Christmas decorations up (they’ll date your marketing photos), get your plans down on paper now.

Choose your agent (perhaps one who has suggested such a smart move like getting ready now for all that all important Boxing Day Boom?)

Leave the photos, floorplans, videos and marketing strategy to the agent so you can do that last minute shopping.

Then enjoy the run-up to Christmas, knowing that you’ve already taken away some of the January moving worry and that you’re not missing a trick.

Now, with everything in place, you can simply tell your agent when to launch your property to the market, bringing it to the attention of all those serious post-Christmas buyers.